Showcase the beauty of grey, white or light blonde hair with our number one colour clarifying purple shampoo. The neutralising system, enriched with magnesium and anti-yellowing agents, counteracts unwanted brassy tones. \n\nWhen hair is lightened or turns grey, its natural warm tones become visible and often throw unwanted yellow tones. The deep purple shampoo helps to neutralise these tones maintaining your blonde or white colour. \nFormula helps deliver toning.\n
\nRESULTS\nwhile nourishing and protecting the hair fibre, giving a boost of shine.\n\nAllergy alert test before use. Apply evenly to towel-dried hair. Lather. Rinse thoroughly. In case of contact with eyes, rinse them immediately. Wash your hands after use.<\/p>\n
HAIR TYPE<\/b>
\n
\n- Grey hair <\/p>\n
- White hair<\/p>\n
RESULTS <\/b>
\n
\n- Neutralises <\/p>\n
- Enhances colour shine <\/p>\n
- Softens the feel of hair<\/p>\n
INGREDIENTS<\/b>
\n- The Gloss Protect System offers hair softness, elasticity and shine.<\/p>\n
- VIOLET MICRO-COLOR COMPOUNDS
\nNeutralises unwanted yellow tones <\/p>\n
INSTRUCTIONS<\/strong> Shampoo for White or Silver Hair<\/p>","protected":false},"featured_media":515,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"pwb-brand":[32],"product_brand":[],"product_cat":[18,19],"product_tag":[44,43],"class_list":["post-514","product","type-product","status-publish","has-post-thumbnail","pwb-brand-loreal-professionnel","product_cat-peripoiisi-mallion","product_cat-sabouan","product_tag-asimi-mallia","product_tag-lefka-mallia","first","instock","taxable","shipping-taxable","purchasable","product-type-simple"],"acf":[],"brands":[{"id":32,"name":"L'OREAL PROFESSIONNEL","slug":"loreal-professionnel"}],"_links":{"self":[{"href":"https:\/\/etrifidi.gr\/en\/wp-json\/wp\/v2\/product\/514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/etrifidi.gr\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/etrifidi.gr\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/etrifidi.gr\/en\/wp-json\/wp\/v2\/comments?post=514"}],"version-history":[{"count":2,"href":"https:\/\/etrifidi.gr\/en\/wp-json\/wp\/v2\/product\/514\/revisions"}],"predecessor-version":[{"id":628,"href":"https:\/\/etrifidi.gr\/en\/wp-json\/wp\/v2\/product\/514\/revisions\/628"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/etrifidi.gr\/en\/wp-json\/wp\/v2\/media\/515"}],"wp:attachment":[{"href":"https:\/\/etrifidi.gr\/en\/wp-json\/wp\/v2\/media?parent=514"}],"wp:term":[{"taxonomy":"pwb-brand","embeddable":true,"href":"https:\/\/etrifidi.gr\/en\/wp-json\/wp\/v2\/pwb-brand?post=514"},{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/etrifidi.gr\/en\/wp-json\/wp\/v2\/product_brand?post=514"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/etrifidi.gr\/en\/wp-json\/wp\/v2\/product_cat?post=514"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/etrifidi.gr\/en\/wp-json\/wp\/v2\/product_tag?post=514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nDistribute evenly on wet hair. Rinse thoroughly. In case of contact with eyes, rinse them immediately and thoroughly.<\/p>","protected":false},"excerpt":{"rendered":"